“I’m going to keep this short. If I were you, I’d hire Dallas Baker. As a matter of fact, I did. And it was one of the rare creative hires I never regretted.

Dallas is a really good writer. And he’s a really good thinker. And he’s a grown-up. These are not qualities that are easy to find.”

— Bob Hoffman, The Ad Contrarian and Founder, Hoffman | Lewis, San Francisco, CA

“Dallas Baker and I partnered for almost two years at Hoffman/Lewis. I watched him supervise teams on a variety of clients from Toyota, to USC, to McDonald’s. Dallas’ ability to inspire creatives was impressive to me. He’s got a very light touch. He leads by example; we won the USC account on his tagline.

We frequently had crash-and-burn deadlines, but I always counted on Dallas to help us through. And when it came to new media, he was pretty knowledgeable. We helped McDonald’s launch its first app, and spent hours and hours creating content for the roll out of the Toyota Fan Zone.

Dallas is articulate, upbeat, and most importantly, gets to the point. I’d work with or for Dallas again in a heartbeat.”

— Miles Turpin, VP/GCD, Innocean USA, Huntington Beach, CA

“I had the pleasure of employing Mr. Dallas Baker for a period of 7 years. During that time I watched Dallas meet every challenge with confidence, resourcefulness, and exuberant creativity. Correspondingly he rose from talented copywriter to mentor and department head and on to VP of the Agency before choosing to “Go West” to explore new territory.

His conscientious work ethic was invaluable, but it was his perceptive grasp of the bigger picture that elevated him from order taker to ground breaker. As a true student of his craft, he shared insights that helped the Agency grow our clients’ business, secure our role as brand experts, and win a slew of industry awards in the process.

Dallas will foster a productive and happy corporate culture wherever he lands and will be an asset to any Agency’s creative team. I wish he were still on mine.”

— Gerald Freed, Founder/CEO Freed, Houston, TX

“At Freed, Dallas served ably as Creative Director and I as Head of Account Service. We pitched and won bigger accounts than we deserved and served them fearlessly: building brand-based positions, client sales, and an agency team of rabid young communicators, all while growing the revenues and profits of our firm to record levels.”

— Sean Burnett, VP/Chief Marketing Officer - Pepperdine University, Malibu, CA

Overview

I am an accomplished advertising copywriter, commercial director, and creative director with more than 20 years of experience in Broadcast, Digital, Social, Out-of-Home, and Print for national and international brands. I have helped build and lead Creative teams throughout most of my career, contributing to the growth of agency client rosters and portfolios in both Texas and California. My background as a brand strategist crosses multiple product categories, and includes many of the best known brands in the world.

Past and current client list includes: Toyota, McDonald's, AAA, IKEA, California Public Utilities Commission, VSP Vision Care, University of Southern California, HP/COMPAQ, ConocoPhillips, Conagra Brands, RadioShack, Nevro, NFL Houston Texans, Jiffy Lube, Imperial Sugar, Silestone Countertops, Chase Bank, IGLOO Products, Dell, ExxonMobil and more.